learn more about the products featured in Retro Lane’s shop and go behind the scenes with me as I share my research, experiences, experiments and more.
If you have made your way here, I am hoping that you would have already been introduced to Retro Lane. It began as a hobby, drawn from a lifetime of collecting. The online shop started operating in May 2018 and has slowly grown into a purposeful, full-time business.
“We all grow. We’re made to grow. You either evolve or you disappear.” – Tupac Shakur
Following a lifestyle move to the country and the current business environment becoming increasingly digitized, it seemed obvious to focus any new development of Retro Lane around its online platform. Undoubtedly a daunting prospect for someone who is naturally a bit of a Luddite, but where to begin?
A blog to share product information seemed the obvious choice. There is a great deal of research that goes into Retro Lane’s products before they are loaded onto the shop pages. When I first started posting products, I loved sharing interesting titbits and background information, but time and space constraints reduced paragraphs to one-liners.
The descriptions may have become shorter, but the research carries on and I am often amazed or amused by the nuggets of information I stumble upon. Take for example my very first Focus On post and the dismay at discovering that an Art Deco darling could be at the root of the plastic pandemic. To find out more, click here to read the full post.
But why stop with nuggets, why not offer the whole chicken? In future articles you will find facts, tips, tricks, background information, how-to’s, thrift flips, trends, style information and anything else that is worth sharing.
I should mention that I write all the posts myself and receive no sponsored or affiliate commissions or income. Everything I share is selected by me and generally relates to things I love. Whatever you see or read is a reflection of myself and my taste.
Retro Lane is a solo enterprise but I feel silly constantly referring to “I”, “mine” and “me”. I do get a tremendous amount of support and advice – business, creative, copy, general, technical. For this I am most grateful and think it fair to occasionally reference we, our or us.
Let’s start making home.